Advertisement Strategies

The ad I chose to use was an alcohol ad, because in college and on college campuses I think that alcohol is very prevalent. This is an old ad from Cabo Wabo tequila, and to describe the ad best it is inferring that you would take the bottle from the very attractive female's undergarments and then chase the the shot of tequila with the lime between her breasts. Although it infers that, the ad leaves you very curious as to what actually happens in real life. I think this is ad is both powerful and persuasive. I think it is some what powerful with slogan it gives off "Take your best shot." This is telling men that you can drink this tequila and you will be a man's man. I think it is very persuasive, the reason I think this is because someone who normally wouldn't drink might drink seeing this ad. This ad gives off the interpretation that if you drink this tequila you will be surrounded with these kinda of women doing these kinda of debaucheries. And for men who have low confidences and have not used alcohol much in the  past this kinda of ad sends the message that women will be a sure thing if you drink this alcohol.

This ad pertains to the concept of product placement. Product placement is the process of embedded marketing of products as part of content of film or television shows. Examples of that could be the placement of name brand products in films, t.v. shows, or commercials. In the Slides one example is the promotion of the mini cooper in the film the Italian Job. It is a name brand car, in a huge studio movie. It goes fast does tricks and is driven by stars. Making the audience believe if they drive that car the can be like a star. Another one which is very similar to the one I choose is the absolut vodka ad with the very muscular and stud looking male who is completely naked with only a bottle of vodka covering his groin section. This ad would put curiosity in a female's mind and the ad I chose would  place curiosity in a male's mind. They use the beauty of these people to intrigue the customer about their product.

The ad I chose satisfies the product placement appeal, because it markets its product very well by where the product is placed in the ad. It embeds the tequila into women's body making the audience much more attentive then they normally would be. The ad by Cabo Wabo contains each of the following advertisement characteristics: sex, aggression, dominance, attention, aesthetic sensations, and makes the audience curious. It shows sex obviously by the amount of clothes the female is wearing. It displays dominance by saying if you as a man drink this you will be an alpha male and a dominant man. It brings attention to people by just how revealing it is, it grasps people and says this is how much fun you could have if you used this tequila. It gives off sensations by people who are aroused at the sight of this attractive female. And the way the ad is displayed  it makes the audience curious to what the ad would look like if it were fully shown.